Global Travel Collection, the luxury division of Internova Travel Group (No. 11 on Travel Weekly's Power List), unveiled two new services for travel advisors: Social Society, a platform designed to drive leads to advisors via social media posts, and a partnership with concierge service provider Ten Lifestyle Group.
GTC advisors can subscribe to the Social Society to have curated content developed by GTC's social media and marketing teams. Content is posted automatically on Facebook, Instagram and/or LinkedIn. Advisors can customize posts based on their needs and edit or add information as well as schedule when the posts will appear.
GTC said the focus of the content will be both travel inspiration and advocacy, and it will come in the form of photos and videos.
In addition to the Social Society's automatic posting service, advisors can access a library of social media content to create their own posts.
While Internova has other social media services available to affiliated advisors, GTC said the Social Society's content is more luxury-focused.
"Our mission prioritizes providing our travel advisors with the resources necessary to perpetuate business expansion," GTC president Angie Licea said. "Social media plays a pivotal role in generating leads, and we know that our busy advisors may not always have time to create and post fresh content. With the addition of Social Society, our advisors will have a valuable resource at their disposal, one that I am confident will bring them much success."
Social Society is a paid service. GTC declined to release the price.
GTC's partnership with Ten Lifestyle Group creates the white-labeled GTC Concierge Powered by Ten.
The platform enables advisors to work with concierge experts to source restaurant reservations and experiences like VIP concert and sporting event tickets.
Ten Lifestyle Group has 22 offices around the world.
"By leveraging Ten's global network of concierge specialists, our advisors are relieved of time-consuming tasks, enabling them to focus on curating exceptional travel experiences with the assurance that Ten's trusted team will deliver seamless service to their clients," Licea said.